ISO 9001:2000 (ISO 9000) Press Release
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Need a little help in promoting your ISO 9000 certification? After working with Saatchi & Saatchi, we thought it'd be helpful
to produce a Press Release template for general use and include a
'Top Ten Tips' list: please download
the sample template below.
Press Release Template
Top Ten Tips in writing an effective Press Release...
Not sure where to start? Here are some pointers for a
successful press release:-
1. Always draft your Press Release in a true type font (i.e. Arial
or Times Roman).
2. Use line spacing of 1.5 or 2 and number the pages.
3. Try to keep to two pages in total.
4. Always date your Press Release or mark it “FOR IMMEDIATE
RELEASE”.
5. Make the title of your Press Release as eye catching as
possible.
6. Start with a brief description of the news and then distinguish
who announced it: not the other way round.
7. Keep the body of your Press Release factual and try to avoid
any ‘fancy’ language.
8. Always include a ‘Notes for Editors’ section at the end of your
Press Release. This should provide additional information about
your business, including all relevant contact details.
9. Include a relevant colour photograph if possible (in .jpg
format if emailing): e.g. a key person or place associated with
your Press Release.
10. Be prepared to send your Press Release to local media and your
trade media by email and fax. Take the time to find out the
relevant person's name and address your 'Press Release' to them personally.
Need more help?
We've negotiated a 12% discount with our IT
partner, Sixth Sense ESP Ltd. They specialise in
bespoke CRM systems, websites, e-newsletters and website
optimisation. You can reach them on 0870 607 6660 or
www.sixthsense-esp.co.uk.
We hope you find this introduction helpful.
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Bulletin Archive
You can view the last Bulletin in the archive. Last time we
provided a few tips on creating the ideal Press Release
announcing ISO 9000 certification. We even included a free
press release template!
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